Welcome and Introduction to Course Content

Matt welcomes you to this course and introduces you to the course content in this video. I am sure that you will get a lot out of this course, in fact I personally guarantee it!

What Google Wants

The content is this video is crucial at it helps to set the mindset we need to carry, to do well on Google. Matt discusses what exactly Google wants from us to rank our clinics highly in their search results. I mainly speak about Google because they handle approximately 92% of all searches worldwide. The practises taught in this course will work on all other search engines as well.

Check Your Starting Point

To know where you're going, you first need to know exactly where you are. In this lesson I take you through the process of measuring and recording where your website is at right now on some important measures.

Core Web Vitals

Although this is not a tech course, it is important that we make sure that your clinic website has a strong base, otherwise any efforts made to improve rankings will be wasted. Matt covers the aspects of webistes that Google has coined "core web vitals" including page speed, lack of intrusive interstitials and cumulative layout shift. Whether you are able to do these yourself, or if you need to ask your webmaster to do it for you, these factors are definitely worth getting right before we progress any further.

Setting Up Your Tools

To achieve the things we want to in this course, we're going to need some tools, but there's no reason to pay for most of them! I run through all my favourite free tools, and some which are "Freemium," they have a basic version which is free, and a higher spec version that attracts a fee. So get ready to get your tool stack and get ready to make some awesome content!

Building Your First Avatars including my “Home Grown Method.”

To really speak to your potential clients directly, it makes sense that you need to know exactly who they are, and that's where avatars come in. In this lesson we will start the process of building avatars including my "Home Grown Method." In the next lesson we will really drill down on the avatars to get an exact picture of who they are. This will allow you to speak directly to them every time you produce a marketing message. This is a very powerful thing to do and will put you ahead of your competitors in your marketing.

Deep Diving Into Your Avatars

In this lesson I will show you how to take the concept of an avatar much further. To really get to know someone we need great detail. We need to know what is going on in their life and what drives them. Are they someone who is proactive about their healthcare? What scares them, what are their goals, what is it that they need to be capable of doing? At the end of this lesson, you will not only have dived deep into your avatars, but they will have a name, a picture, and you will have their information printed out and laminated, to keep with you every time you are designing a promotional message.

7 Methods for Finding Keywords

All of your marketing efforts should revolve around keywords. Now that we know everything we need to know about our avatars (our potential clients), we need to know how to ensure they will find us when they search for our services on Google or other search engines. People type search terms intoa search engine and Google matches these search terms up with keywords to present the most relevant, accurate and up to date information on what they are looking for. By targeting the right keywords, you can make sure that you are the person they find when your potential client needs a Podiatrist. These seven methods for finding keywords are sure to help you to create an awesome list, which we will refine in the next lesson.

Refining Your Keyword Lists Using My “Scalpel Technique.”

Now that we have some big lists of keywords on different topics, we need to refine them into a list that we can use to get the best results. I will show you the method that I have developed to cut out the fat and find the high volume keywords that you have to compete for, and some long tail, less volume but much less competitive keywords that could be called the "low hanging fruit." After this lesson you will have your keywords organised ready to use them to great some great content targeted towards your potential clients.

Making a Content Plan

In preparation for creating some content, I discuss forming a plan and keeping in mind things that Google hates and will punish you for. I also talk about creating highly clickable content, but not "Click Bait."

First Blog Posts and Titles

In this lesson we look at some of the ways to come up with great titles for your blog posts. Did you know that studies ahve shown that 84% of people will decide if they'll read an article based on it's title? Ot that most blog posts don't get read at all? So you can see how important it is to get your titles right.

Using Artificial Intelligence to Write Faster

Welcome to the Brave New World! Artificial Intelligence has come along in leaps and bounds over the past few years. Most people have at least tried things like "Hey Siri" or "Okay Google," if so you've used AI. I'm going to show you how to use AI to wirte your blog posts heaps faster. Now don't get me wrong, it has to be your material, from your head, but AI can help by aggregating all the Google searches on particular topics and showing you what titles and sub-titles do well. It's also great for writer's block, by getting AI to write something on a topic it can give you great ideas to write your own content about. All these little helpers add up to much faster output by you, menaer faster results.

Posting Your First Blog Posts

It's time to finally post some content! Now that we've done all this hard work to make sure that we get the best results, we're ready to publish some content. I'll take you through some of the software and plugins that I use to create blog posts and to optimise that content to give it the best chance of being read by the right people.

Optimising Your Blog Post Meta Data

You may have heard of Meta Data in passing, but do you understand what it is for? Basically meta data is the title, description and the hash tags that you use to help Goolge and ultimately your audience, to find you. When you get a page of results from Google, Bing, or wherever, you see the meta data discplayed. The meta Title is in bold at the top of the result, and the meta description is a small paragraph below that. Getting your meta data right is crucial for getting results on Google. People will read the title, and then the description to decide if your article is what they are looking for. It also has to be very accurate, because if they click and then don't find what they're looking for, they will quickly get out of your website and you will have a high "bounce rate," which really damages your ranking on Google. So let's get your meta data spick and span!

Link Building to Promote Your Content

"Build it and They Will Come!" Unfortunately on the internet, this is not true. You need to get your content out to the right people so that they know it exists, otherwise, it will never get read, just like the other billions of pieces of content out there. In this first lesson on promoting your content we'll look at the delicate practice of link building. Why is it delicate? Because Google doesn't really like it! But, if you do it in a controlled and ethical way, it can significantly help you to rise in the rankings much faster!

Promoting Your Content on Facebook and Instagram

Facebook and Instagram have managed to remain incredibly important for promoting your content. They still command an amazing audience, even if they don't always get very good press. In this lesson I give you some ideas on how to to use Facebook and Instagram to promote your content as well as some strong warnings! I show you how to prevent your Facebook ads from getting disapproved, which is not always easy in Podiatry. I also relate my own nightmare when I was hacked and my business pages were stolen, it then took Meta 5 months to restore them to me. So I have some security warnings to heed as well.

Youtube and Other Methods to Promote Your Content

Did you know that Youtube is the second largest search engine in the world? We all know that Google is number one, but Youtube, also owned by Google, is the second largest. So you really want to take advantage of the huge boom in video content as a way to promote your posts. I discuss the best ways to get traction on Youtube as well as a couple of lesser known but very effective platforms for you to display your knowledge on a build a stronger brand.

My Top 7 Quick Wins to Boost Your Clinic Website up the Google Results

My Top 7 Quick Wins to get your clinic website moving up the search results. These are actionable steps that you can do TODAY to get your website traffic moving. My full “Content SEO for Podiatrists” breaks down the exact method I used to take my own podiatry clinic website from around zero visitors to over 4,500 each month. This mini-course helps you to get some quick wins to get you started.